CatMan Master’s Courses Series for Advanced Practitioners
CatMan 2.0™ Introduction: What’s Changed?
The "What" Assessment: Category Insights Using Advanced Data Sources
The “Why” Assessment (Shopper Insights) - The Missing Puzzle Piece
Developing Shopper-Focused Category Management Scorecards
Assortment: New Shopper-Focused Metrics and Advanced Technologies.
Space Management: Space Optimization and Advanced Technologies
Pricing: New Analytics, Issues, Challenges and Opportunities
Promotion: New Analytics and Implications for Retailers and Manufacturers
Shopper Marketing: Applying a New Tactic Into Category Management
Building an Organizational CatMan Structure and Strategy From the Inside Out
Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies
Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success