CMKG's Training Programs
Choose from a broad range of programs - including category management, certification, marketing, business priority, sales and skill development programs. These different course groupings give you lots of different options to choose a program that works best for you.
Foundational / CPCA Category Management Training Program
This comprehensive set of foundational courses is designed to give a solid grounding in the category management process, basic assessment and the category tactics. If you’re interested in category management...
Intermediate / CPCM Category Management Training Program
This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set...
Advanced / CPSA Category Management Training Program
This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills to...
All Course Category Management Training Program
This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses....
Understanding Retailer Strategy and Category Management 1
This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective. Understanding the foundations of category management is critical to anyone who...
Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills
Build proficiency in developing compelling PowerPoint presentations using a fact-based approach with logic and flow. Learn how to take the analytic work you've completed and turn it into a fact-based presentation...
Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills
This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning. Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic...
Assortment & Space Management Skills
This program builds your skills to help you make better recommendations or decisions that affect product assortment and the retailer's shelf through a better understanding of each of these tactics. Do...
Building Pricing and Promotion Skills
Pricing and promotion are important tactics that have a significant impact on volume and profit in a category. In order to make the best recommendations or decisions for pricing and...
Proficiency In Excel
This accredited program builds your Excel skills, no matter to help you become more proficient in developing and analyzing Excel spreadsheets using category management data. Your program is broken into...
Foundational / CPCA + Intermediate / CPCM Category Management Training Program
This category management training program spans the foundations of Category Management to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a...
Advanced Retailer Understanding
This accredited skill development training program build proficiency in understanding Retailer's business goals and objectives. Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new...
Understanding Retailer Strategy and Category Management 2
This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan. By moving into more depth about...
Consumer and Shopper Analytics and Insights
This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a...
Category and Business Insights 2
Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each...
Category and Business Insights 1
Learning how to turn data into insights and insights into action can be done in simple yet powerful ways — a truly important skill for sales, marketing, and category management...
Proficiency in Understanding and Using Data 2
Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using...
Proficiency in Understanding and Using Data 1
Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these...