CMKG's Training Programs

This comprehensive set of foundational courses is designed to give a solid grounding in the category management process, basic assessment and the category tactics. If you’re interested in category management...

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set...

  This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills...

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses....

This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective.  Understanding the foundations of category management is critical to anyone who...

Build proficiency in developing compelling PowerPoint presentations using a fact-based approach with logic and flow.  Learn how to take the analytic work you've completed and turn it into a fact-based presentation...

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning.  Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic...

This program builds your skills to help you make better recommendations or decisions that affect product assortment and the retailer's shelf through a better understanding of each of these tactics.  Do...

Pricing and promotion are important tactics that have a significant impact on volume and profit in a category.  In order to make the best recommendations or decisions for pricing and...

This accredited program builds your Excel skills, no matter to help you become more proficient in developing and analyzing Excel spreadsheets using category management data. Your program is broken into...

This category management training program spans the foundations of Category Management to the intermediate level with a focus on in-depth data and analysis. It's a great program if you have a...

This accredited skill development training program build proficiency in understanding Retailer's business goals and objectives.  Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new...

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  By moving into more depth about...

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper.  Understanding the Shopper is a...

Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each...

Learning how to turn data into insights and insights into action can be done in simple yet powerful ways — a truly important skill for sales, marketing, and category management...

Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using...

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these...