The “Why” Assessment (Shopper Insights) - The Missing Puzzle Piece

The “Why” Assessment (Shopper Insights) - The Missing Puzzle Piece

Course Overview

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy.

Answer this very important question, and learn HOW to insert Shopper insights into assessments, review, and analytics in this webinar-based CatMan Master’s Course.

Access Shopper insights with:

  • new and existing data sources;
  • how-to examples of weaving these insights into your assessments for a better overall category perspective;
  • practical ways to tie these insights into category opportunity identification, category plans, and your everyday category management work;

This is course 3 of 12 in our CatMan Master’s Series. The LIVE It is available via live webinar (March 24th 2017) and/or through recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master’s Course Series). 

Purchase Options (Live or Recorded)

LIVE webinar course before: March 31, 2017

RECORDED webinar course after: April 6 , 2017

Master’s Course, Individual Purchase $69
  • Access course via live webinar and recorded video in our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase (or after webinar runs)
  • One (1), 60-minute live webinar or webinar training video
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)
Master’s Course Series, Individual Purchase $599
  • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
  • Twelve (12), 45- to 60-minute training videos
  • Downloadable Reference Documents
  • Online Course Tests
  • Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual Category Management Master’s Courses, or the entire Master’s Course Series, directly from CMKG at a reduced cos.

Email Yohanka González-MacPhie for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.