Commercial Foundations
Online learning, live virtual sessions, real-world practice
Build your commercial skills with learning you can put to work.
Full Commercial Foundations Program
See how the retail business fits together A change in sales can raise questions about what shoppers need, how products are priced or promoted, and what the retailer and supplier...
$999.00
Track 1: Understand the Retail Environment
See how the retail business fits together and where your role contributes. You’ll explore how shoppers make choices, how retailers and suppliers work together to manage categories, and how private...
$499.00
Track 2: Understand Category Performance
When sales, share, or margin change, how do you know what to look at next? Learn to use retail and consumer packaged goods (CPG) data to see what’s changing, use...
$499.00
Track 3: Explore Category Levers
Which products should stay in the assortment? What would make the shelf easier to shop? Is a promotion likely to grow the category? Learn how assortment, shelf space, promotions, and...
$499.00
Track 4: Communicate the Opportunity
A buyer, a senior leader, and an operations partner may each need different evidence to make a decision about the same recommendation. Learn to build a fact-based category or selling...
$499.00