Store Clustering Through Store Level and Geodemographic Data
Create store clusters using different methodologies;
Track performance by store cluster;
Measure before and after results for in store testing;
Create demand ranking reports;
Compare demand indices across products and retailers;
Identify best product fit (ie. high vs low demand stores);
Compare demographic profiles; and
identify leisure activities and preferences.
This course gives participants the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before/after performance. Participants will also learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index.
Training Course Package, $125
- 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible.
- Hands-On Workshops
- Downloadable Notes & Reference Guide
- Knowledge Checks
- Course Test
Training Course Videos Only, $59
- 30-day Access via CMKG's Online Training and Resource Center.
- Knowledge Checks
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.
This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.