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Store Clustering Through Store Level and Geodemographic Data
Store Clustering Through Store Level and Geodemographic Data
Store Clustering Through Store Level and Geodemographic Data
$59.00

Store Clustering Through Store Level and Geodemographic Data

Course Overview

This course gives participants the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before/after performance. Participants learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index.

Learning Objectives

  • Create store clusters using different methodologies;
  • Track performance by store cluster;
  • Measure before and after results for in store testing;
  • Create demand ranking reports;
  • Compare demand indices across products and retailers;
  • Identify best product fit (ie. high vs low demand stores);
  • Compare demographic profiles; and
  • identify leisure activities and preferences.

  Approximately 3 hours course time

Purchase Options

Training Course Package, $125 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59 USD
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

 

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.