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Category Assessment
Category Assessment

Category Assessment

Course Overview

Participants learn how course time a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. Workshops give the opportunity to review a category assessment and complete observations. This course includes calculations for Category $ Share, $ Sales % Chg, Absolute Sales Change, Share Pt Change, Retailer Share of Market, Index vs. ACV and ACV.

Learning Objectives

  • Give examples of different ways to assess a category, based on different perspectives (time, product, geography);
  • Explain why benchmarking is a critical part of assessing a category;
  • Understand the importance of looking across different consumer segments to truly understand category results; and
  • Describe ways to effectively benchmark against the market and competitors.


Approximately 2.5 hours course time 

Training Course Package, $79 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
CMKG's Online Training and Resource Center includes many resources you can use in your day to day work: a Resource Library with whitepapers, articles, tips and tricks and more, as well as a dynamic Industry Glossary with >1300 terms, each with a definition, and formulas and links to other related descriptions.