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Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion: New Analytics and Implications for Retailers and Manufacturers

Course Overview

Promotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy.

Learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning in this webinar-based CatMan Master’s Course.

Consider complex strategies, data & technology, and Shopper as they relate to promotion, including:

  • new data and technologies;
  • examples of advanced promotional analytics;
  • ways for both retailers and manufacturers to develop more sophisticated promotional plans.

This is course 8 of 12 in our CatMan Master’s Series. The LIVE It is available via live webinar (August 25th 2017) and/or through recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master’s Course Series). 

Purchase Options (Live or Recorded)

LIVE webinar course before: August 25, 2017

RECORDED webinar course after: September 01, 2017

Master’s Course, Individual Purchase $69
  • Access course via live webinar and recorded video in our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase (or after webinar runs)
  • One (1), 60-minute live webinar or webinar training video
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)
Master’s Course Series, Individual Purchase $599
  • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
  • Twelve (12), 45- to 60-minute training videos
  • Downloadable Reference Documents
  • Online Course Tests
  • Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual Category Management Master’s Courses, or the entire Master’s Course Series, directly from CMKG at a reduced cos.

Email Yohanka González-MacPhie for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.