Learning Objectives

• Describe different aspects of a retailer's pricing strategy;

• Explain why it is important to understand retailer's price setting definitions and price rules;

• Calculate slope and activity based costing in assessing price points;

• Explain and complete a Correlation and Price Regression analysis;

• Determine the most impactful price buckets for a given item for both regular and feature price; and

• Assess current retailer pricing as compared to the overall marketplace.

Course Overview

Participants will spend Part 1 of this course reviewing retailer strategies that relate to pricing, including price setting definitions, and price rules for the retailer. This includes details on how prices are set, including promotional and new product pricing, based on things like gross margin % or markup %, MSRP, competitive pricing and psychological pricing strategies. The second half of the course captures a variety of advanced pricing analytic techniques, including breakeven point, correlation and price regression, activity based costing and slope. Participants learn many different techniques used to assess retailer pricing.

Purchase Options

Training Course Package, $125

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.