Foundational / CPCA Category Management Training Program
This accredited program teaches you the foundations of Category Management - including the process and how it works, the data and the basic analytics - and will prepare you for category management certification at the CPCA level (for those interested in certification).
12 Accredited Courses Included: Category Management Overview; Retailer Strategy; Category Definition and Segmentation; Category Roles; Category Strategies; Understanding and Using Data; Category Assessment; Category Tactics and Analytics; Category Management on Limited Data; Develop and Implement the Category Plan; Building PowerPoint and Presentation Skills; Building Excel Skills.
Time Required: Approximately 35–40 hours
This training program is designed to give a solid grounding in the category management process, basic assessment and the category tactics. It includes a set of online courses that will give you the fundamentals to understand and practice category management in your role in retail / CPG / FMCG.
If you're interested in category management certification, this program will prepare you for the Certified Professional Category Analyst designation with the CMA, and meets 10 of 10 learning requirements for the CPCA designation.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
- Cost does not include certification
- There is an optional Case Study to enhance the learning experience that can be purchased for an additional $200 USD
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.