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Category Management Program - Level 1 (Basics)


Category Management Program - Level 1 (Basics)

Immerse yourself in a comprehensive curriculum that establishes a strong foundation in the category management process, analytics, and presentation skills.

This set of foundational courses is tailored to meet the essential learning needs for a fundamental understanding of category management for retailers, suppliers, distributors, solution providers and those wanting to enter the industry.  

Essential and highly relevant for all in retail and CPG – elevate your expertise!

Target Audience: 

  • Retail professionals
  • Category management practitioners
  • Sales, marketing and shopper experts

A certificate of completion will be issued for each course and the overall Level 1 program. 

Key Learning Objectives:

  • Develop proficiency in category management principles.
  • Acquire analytical skills for effective decision-making.
  • Enhance presentation skills for impactful communication.

On-Demand Courses Included  

  • Category Management Overview 
  • Retailer Strategy 
  • Category Definition & Segmentation 
  • Category Roles 
  • Category Strategies
  • Understanding and Using Data 
  • Category Tactics and Analytics 
  • Completing a Category Assessment 
  • Category Management on Limited Data 
  • Develop and Implement a Category Plan 
  • Building PowerPoint and Presentation Skills 
  • Building Excel Skills 

Program Details  

  • Approximately 30-35 hours course time
  • 365-day Access via CMKG's Online Training and Resource Center
  • Prerequisite: none 
  • Options: Available in Spanish

CMKG: Elevating online category management training with unmatched student support every step of the way!

If you are preparing for the CMA Certification exam, we would also like to suggest the Certification Preparation Package Level #1 for $99 USD