This advanced training program is designed to build skills in areas like shopper and product supply. It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG. 

Who should take this course? 

• Experienced Category Managers: Professionals who are already working as Category Managers and have several years of experience in the field may find an advanced course beneficial. This can help them deepen their knowledge, stay updated on industry trends, and refine their strategic skills.

• Retail Executives and Leaders: Executives and leaders within the retail industry who want to have a comprehensive understanding of Category Management at an advanced level. This may include individuals in leadership positions overseeing multiple product categories or responsible for the overall retail strategy.
• Senior Merchandising Professionals: Individuals involved in senior merchandising roles who are responsible for making high-level decisions about product assortments, pricing strategies, and overall category performance.
• Strategic Planners: Professionals involved in strategic planning and decision-making within the context of category management, where a deep understanding of advanced concepts is crucial.
• Those Pursuing Advanced Designations: Individuals aiming for specific advanced designations or certifications in Category Management, which may enhance their credentials and open up new career opportunities.

• Consultants in Retail Strategy: Professionals working as consultants specializing in retail strategy and category management, looking to sharpen their expertise and offer more advanced consultancy services.

On-Demand Courses Included  

• Leveraging Data for Advanced Shelving Solutions 
• Understanding and Marketing to Your Shopper 
• Strategic Supply Chain Management 
• Strategic Selling 
• Collaborative Business Planning  

PLUS: Category Masters Training (12 course program) 

Program Details  

• Approximately 20 hours course time 
• 365-day Access via CMKG's Online Training and Resource Center
• Recommended prerequisite: Intermediate category management understanding.