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Category Management Program - Level 2 (Intermediate-Accredited)


Category Management Program - Level 2 (Intermediate-Accredited)

This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their category management or sales role in retail / CPG / FMCG. 

Who should take this course? Retail, category management, sales and shopper teams looking for an intermediate understanding of Category Management.  

Options: Available with or without the CPCM Exam Preparation Materials package

On-Demand Courses Included

  • Building Data Competency: Panel Data 
  • Building Data Competency: POS Data 
  • Measuring Category Health (Baseline & Incremental Drivers) 
  • Efficient Assortment: A Step-by-Step Process *
  • Pricing Strategies and Analysis Techniques 
  • Promotion Analysis Techniques 
  • Advanced Analytics: Relativity 
  • Fact Based Selling 
  • Space Management Fundamentals 
  • Store Clustering Through Store Level and Geodemographic Data 
  • Retailer Economics and the Product Supply Chain

Program Details  

  • Approximately 30-35 hours course time 
  • 365-day Access via CMKG's Online Training and Resource Center
  • Recommended prerequisite: Level 1 (Foundational Program) 

* Does NOT include any fees associated with CMA registration, examination &/or certification.