Take your skills to the next level with our Level 2 Online Category Management Training Program. Our engaging set of on-demand courses (all created and supported by CMKG) empower you to operate at an intermediate level in retail/CPG/FMCG. Explore the intricacies of POS and Panel Data, analyze assortment, shelving, price, and promotion, and craft compelling presentations that leverage your data for internal and external impact.

Who should take this course?

• Retail Professionals: Learn to analyze POS and panel data and optimize product categories through merchandising, assortment planning, and pricing strategies for enhanced store performance.

• Category Management Teams: Deepen knowledge to analyze market trends, consumer behavior, and competitor strategies, making informed decisions about assortments and promotions.

• Sales Teams: Gain insights into how category management strategies impact sales, aligning sales efforts with broader category objectives and deep-rooted understanding of the tactics.

• Marketing and Shopper Teams: Understand and influence shopper behavior by applying category management principles to create a consumer/shopper-centric shopping environment."

On-Demand Courses Included

• Building Data Competency: Panel Data 
• Building Data Competency: POS Data 
• Measuring Category Health (Baseline & Incremental Drivers) 
• Efficient Assortment: A Step-by-Step Process *
• Pricing Strategies and Analysis Techniques 
• Promotion Analysis Techniques 
• Advanced Analytics: Relativity 
• Fact Based Selling 
• Space Management Fundamentals 
• Store Clustering Through Store Level and Geodemographic Data 
• Retailer Economics and the Product Supply Chain

Program Details  

• Approximately 30-35 hours course time 
• 365-day Access via CMKG's Online Training and Resource Center
• Recommended prerequisite: Level 1 (Foundational Program) 
  

CMKG: Elevating online categCMKGory management training with unmatched student support every step of the way!

 

* If you are preparing for the CMA Certification exam, we would also like to suggest the Certification Preparation Package Level #2 for $99 USD