This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.  It includes a set of on-demand courses that will give participants skills to function at an intermediate level in their category management or sales role in retail / CPG / FMCG. 

Who should take this course? Retail, category management, sales and shopper teams looking for an intermediate understanding of Category Management.  

Options: Available with or without the CPCM Exam Preparation Materials package

On-Demand Courses Included

• Building Data Competency: Panel Data 
• Building Data Competency: POS Data 
• Measuring Category Health (Baseline & Incremental Drivers) 
• Efficient Assortment: A Step-by-Step Process *
• Pricing Strategies and Analysis Techniques 
• Promotion Analysis Techniques 
• Advanced Analytics: Relativity 
• Fact Based Selling 
• Space Management Fundamentals 
• Store Clustering Through Store Level and Geodemographic Data 
• Retailer Economics and the Product Supply Chain

Program Details  

• Approximately 30-35 hours course time 
• 365-day Access via CMKG's Online Training and Resource Center
• Recommended prerequisite: Level 1 (Foundational Program) 
  

* Does NOT include any fees associated with CMA registration, examination &/or certification.