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Category Management Programs - Levels 1+2 (Foundational + Intermediate-Accredited)

Category Management Programs - Levels 1+2 (Foundational + Intermediate-Accredited)

This category management training program spans the foundations of Category Management to the intermediate level with a focus on in-depth data and analysis.

It's a great program if you have a limited background or need a refresher in the foundations, and want to build your skills in category management data and analytics at an intermediate level.

This training program is designed to:

  • give you a solid grounding in the category management process, basic assessment and the category tactics
  • build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. 

It includes all the courses from both the Level 1 - Foundational and the Level 2 Intermediate.

Program Curriculum

  • Category Management Overview
  • Retailer Strategy
  • Category Definition and Segmentation
  • Category Roles
  • Category Strategies
  • Understanding and Using Data
  • Category Assessment
  • Category Tactics and Analytics
  • Category Management on Limited Data
  • Develop and Implement the Category Plan
  • Building PowerPoint and Presentation Skills
  • Building Excel Skills
  • Building Data Competency: Panel Data
  • Building Data Competency: POS Data
  • Measuring Category Health (Baseline & Incremental Drivers)
  • Efficient Assortment: A Step-by-Step Process
  • Pricing Strategies and Analysis Techniques
  • Promotion Analysis Techniques
  • Advanced Analytics: Relativity
  • Fact Based Selling
  • Space Management Fundamentals
  • Store Clustering Through Store Level and Geodemographic Data
  • Retailer Economics and the Product Supply Chain.

Program Details

  • Approximately 55-65 hours to complete
  • 365-day Access via CMKG's Online Training and Resource Center
  • No Prerequisites
  • Ongoing student support (Email, Live Chat)

    Note: The programs will be added automatically to your account at time of purchase. It may take 1-2 business days for the other components to be added.

    *  If you are preparing for the Category Management Association certification tests, we suggest you consider the Level 1 & 2 Certification Preparation Package. for $169 USD

    * There are 2 optional Case Studies (1 per level) to enhance the learning experience that can be purchased separately​

    *CMKG's Online Training and Resource Center includes many resources you can use in your day to day role: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.