Foundational / CPCA + Intermediate / CPCM Category Management Training Program
This category management training program spans across the foundations of Category Management, up to the intermediate level, with a focus on in-depth data and analysis. It's a great program if you have limited background or need a refresher in the foundations, and also want to get to an intermediate level in data and analytics (or are going for a CPCM accreditation with the CMA).
23 Accredited Courses Included: Category Management Overview; Retailer Strategy; Category Definition and Segmentation; Category Roles; Category Strategies; Understanding and Using Data; Category Assessment; Category Tactics and Analytics; Category Management on Limited Data; Develop and Implement the Category Plan; Building PowerPoint and Presentation Skills; Building Excel Skills; Building Data Competency: Panel Data; Building Data Competency: POS Data; Measuring Category Health (Baseline & Incremental Drivers); Efficient Assortment: A Step-by-Step Process; Pricing Strategies and Analysis Techniques; Promotion Analysis Techniques; Advanced Analytics: Relativity; Fact Based Selling; Space Management Fundamentals; Store Clustering Through Store Level and Geodemographic Data; Retailer Economics and the Product Supply Chain.
Time Required: Approximately 70 hours
This training program is designed to a) give you a solid grounding in the category management process, basic assessment and the category tactics, and then b) build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics.
It includes all the courses from both the Foundational / CPCA and the Intermediate / CPCM programs. If you're interested in category management certification, this program will prepare you for the both the CPCA and CM accreditation levels with the CMA.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
- Cost does not include certification
- There is an optional Case Study per each leveal to enhance the learning experience that can be purchased separately
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.