Efficient Assortment: A Step-by-Step Process
Efficient Assortment: A Step-by-Step Process
Efficient Assortment: A Step-by-Step Process


Efficient Assortment: A Step-by-Step Process

Have a team of 5 or more? Request team pricing.

Learning Objectives

  • Explain the efficient assortment process;

  • Describe the different retailer strategies and other considerations that need to be understood prior to completing an assortment analysis;

  • Explain the difference between variety and duplication of items;

  • Describe how market coverage is calculated, and how this number can be used;

  • Create a Pareto chart, and explain the significance of this chart in product assortment;

  • Develop and manipulate an item rank report;

  • Explain the rationale for adding, deleting or keeping an item in distribution; and

  • Identify assortment opportunities.

Course Overview

Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It is an enabler to the other steps within the category management plan. Participants learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work. Then participants learn the steps to complete a manual assortment project, which will give them foundation from which they can either build their own assortment capabilities, or better understand the assortment tools being used in their own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.