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Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies

Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Participants learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies.

Dive into these strategic foundations to improve these foundations and set up your categories for success, including:

  • Ways to improve category definitions and segmentation to reflect the Shopper;
  • Different options for developing category decision trees and discuss their importance to the category management foundations;
  • Examples of how to incorporate Shopper into category roles and strategy assignment;
  • Guidelines that will help you establish foundations for your category or categories.

    This is course 11 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series).

    Purchase Options

    Master’s Course, Individual Purchase $69

    • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase
    • One (1), 60-minute webinar training video
    • Downloadable Reference Document
    • Online Course Test
    • Online Course Certificate (upon completion of test)

    Master’s Course Series, Individual Purchase $599

    • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
    • Twelve (12), 60-minute webinar training videos
    • Downloadable Reference Documents
    • Online Course Tests
    • Online Series Certificate (upon completion of all online courses and tests)
    CMKG’s Corporate Clients may purchase individual Category Management Master’s Training directly from CMKG at a reduced cost.

    Email CMKG for more information, or to inquire about group discounts.

    CatMan 2.0™ is a registered trademark of the Category Management Association.