Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies
$69.00

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies

Course Overview

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree.

Learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies in this webinar-based CatMan Master’s Course.

Dive into these strategic foundations to improve these foundations and set up your categories for success, including:

  • ways to improve category definitions and segmentation to reflect the Shopper;
  • different options for developing category decision trees and discuss their importance to the CatMan foundations;
  • examples of how to incorporate Shopper into category roles and strategy assignment;
  • guidelines that will help you establish foundations for your category or categories.

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies

Course #11 in our CatMan Master’s Series

Live webinar date and time is November 17, 2017 from 11:00am – 12:30pm EST. 

Can’t make it? Access the webinar recording for 30 days in our learning management system with course purchase. 

Purchase includes:

  • Single-user registration to live 90-minute webinar
  • 30-day access to webinar recording via Desktop, Laptop and Mobile Devices
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)
Check out the entire Master’s Course Series here! 
Email CMKG for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.