Building Data Competency: POS Data
Building Data Competency: POS Data
Building Data Competency: POS Data
$59.00

$125.00

Building Data Competency: POS Data

Have a team of 5 or more? Request team pricing.

Learning Objectives

  • Define retail POS data and explain the different sources of this data;

  • Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, margin;

  • Describe the uses and watch outs for POS Data;

  • Explain how POS data can be used for shopper insights; and

  • Leverage POS data to identify and explore business opportunities. 

Course Overview

Get an in-depth look at retail POS data, including retailer and third-party scanned sales data. Learn how the data is derived and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed in retail POS data, so that participants learn how to maximize its potential. This includes calculations like Calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.

Building Data Competency: POS Data is accredited by the Category Management Association and is for both retailers and manufacturers. Successful completion qualifies for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

Also consider Building Data Competency: Panel Data for further study.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center
  • Desktop, Laptop, and Mobile Device compatible
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks