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Building Data Competency: Panel Data
Building Data Competency: Panel Data
Building Data Competency: Panel Data
$59.00

Building Data Competency: Panel Data

Course Overview

Gain an in-depth look a third-party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential.

Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behaviour so that retailers, sales and marketing professionals can continually adjust their strategies to focus on the consumer dynamics that drive category and brand performance. Building Data Competency: Panel Data walks through examples of key consumer purchase behaviour measures, interaction data and demographics in detail.

Building Data Competency: Panel Data is accredited by the Category Management Association and is for both retailers and manufacturers. Successful completion qualifies for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

Also consider Building Data Competency: Panel Data for further study.

 

Learning Objectives

  • Define panel data and identify the different data sources that it can be derived from;
  • Describe the key facts available on panel data and how they are used;
  • Understand how to analyze and use demographic data; and
  • Explain the opportunities that exist to change shopper behavior based on insights from panel data.

The estimated completion time of this course is 2 hours. ​​

Purchase Options

Training Course Package, $125 USD
  • 30-day Access via CMKG’s Online Training and Resource Center
  • Desktop, Laptop and Mobile Device compatible
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59 USD
  • 30-day Access via CMKG’s Online Training and Resource Center 
  • Knowledge Checks