Efficient Assortment: A Step-by-Step Process
Efficient assortment is the analytical process that fits within product assortment, and within the category management framework. It is an enabler to the other steps within the category management plan. Participants learn about retailer assortment strategies, and the importance of understanding these strategies before moving into any type of assortment work, then learn the steps course time a manual assortment project, which will give them foundation from which they can either build their own assortment capabilities or better understand the assortment tools being used in their own organization. In this course, basic and intermediate techniques of assortment analytics are reviewed.
- Explain the efficient assortment process;
- Describe the different retailer strategies and other considerations that need to be understood prior to completing an assortment analysis;
- Explain the difference between variety and duplication of items;
- Describe how market coverage is calculated, and how this number can be used;
- Create a Pareto chart, and explain the significance of this chart in product assortment;
- Develop and manipulate an item rank report;
- Explain the rationale for adding, deleting or keeping an item in distribution; and
- Identify assortment opportunities.
Approximately 2.5 hours course time
Training Course Package, $125 USD
- 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible.
- Hands-On Workshops
- Downloadable Notes & Reference Guide
- Knowledge Checks
- Course Test