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The What Assessment: Category Insights Using Advanced Data Sources


The What Assessment: Category Insights Using Advanced Data Sources

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights.


Explore advanced category assessment approaches, including:

  • New and evolving data sets necessary for best-in-class techniques and analytics;
  • An analytical approach to lead practitioners to create successful category plans;
  • Development of more advanced category assessments and reviews using new data sources and tools.

    This is course 2 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series). 

    Watch our course overview video to get a sneak peek at the training content.

    Purchase Options 

    Master’s Course, Individual Purchase $69

    • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase 
    • One (1), 60-minute webinar training video
    • Downloadable Reference Document
    • Online Course Test
    • Online Course Certificate (upon completion of test)

    Master’s Course Series, Individual Purchase $599

    • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
    • Twelve (12), 60-minute webinar training videos
    • Downloadable Reference Documents
    • Online Course Tests
    • Online Series Certificate (upon completion of all online courses and tests)
    CMKG’s Corporate Clients may purchase individual Category Management Master’s Training directly from CMKG at a reduced cost.

    Email CMKG for more information, or to inquire about group discounts.

    CatMan 2.0™ is a registered trademark of the Category Management Association.