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Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion: New Analytics and Implications for Retailers and Manufacturers

Promotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning.

Consider complex strategies, data & technology, and Shopper as they relate to promotion, including:

  • New data and technologies;
  • Examples of advanced promotional analytics; and
  • Ways for both retailers and manufacturers to develop more sophisticated promotional plans.

This is course 8 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master's Course Series).

Purchase Options

Master’s Course, Individual Purchase $69

  • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase
  • One (1), 60-minute webinar training video
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)

Master’s Course Series, Individual Purchase $599

  • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
  • Twelve (12), 60-minute webinar training videos
  • Downloadable Reference Documents
  • Online Course Tests
  • Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual Category Management Master’s Training directly from CMKG at a reduced cost.

Email CMKG for more information, or to inquire about team pricing.

CatMan 2.0™ is a registered trademark of the Category Management Association.