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Understanding and Marketing to Your Shopper
Understanding and Marketing to Your Shopper
Understanding and Marketing to Your Shopper
$59.00

Understanding and Marketing to Your Shopper

Learning Objectives

  • Define shopper marketing;
  • Describe the shoppers "path to purchase";
  • List some examples of trip missions, and some ways to market based on these different type of types;
  • Explain some of the things that drive shopper marketing;
  • Describe the key requirements for successful shopper marketing; and
  • Describe some key measurables related to shopper marketing.

Course Overview

Shopper Marketing is being touted as the category management of the future. This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works, and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. Participants will then learn about in-store marketing to shoppers across different stimuli.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.