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Shopper Marketing: Applying a New Tactic Into Category Management

Shopper Marketing: Applying a New Tactic Into Category Management

Course Overview

Have a team of 5 or more? Request team pricing.

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics.

Identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories in this webinar-based CatMan Master’s Course.

Develop and integrate successful Shopper Marketing programs using data and insights as part of the category management process by:

  • reviewing different types of Shopper insights and Shopper marketing (including their sources);
  • learning ways to build successful & collaborative Shopper marketing programs;
  • considering different paths to purchase;
  • analyzing examples of successful Shopper marketing initiatives.

This is course 9 of 12 in our CatMan Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master's Course Series).

Watch our CatMan 2.0 Tips videp to get a sneak peek at the training content.

Shopper Marketing: Applying a New Tactic Into Category Management

Purchase Options

Master’s Course, Individual Purchase $69

  • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase
  • One (1), 60-minute webinar training video
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)

Master’s Course Series, Individual Purchase $599

  • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
  • Twelve (12), 60-minute webinar training videos
  • Downloadable Reference Documents
  • Online Course Tests
  • Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual CatMan Master’s Training directly from CMKG at a reduced cost.

Email CMKG for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.