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Pricing: New Analytics, Issues, Challenges and Opportunities

Pricing: New Analytics, Issues, Challenges and Opportunities

Pricing is an important but complex tactic in category management because changes can have huge implications on sales and profit. As we continue to expand understanding on just how varied the response to price changes is, we can begin to understand the variables such as online shopping, price transparency, Shopper expectations, and value.

Discover more approaches to strategic pricing, including:

  • The complex data and technology that can increase your understanding;
  • Advanced pricing strategies and common issues in pricing;
  • Examples of more sophisticated data sets and technologies; and
  • Advanced pricing analysis.

    This is course 7 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master's Course Series).

    Purchase Options

    Master’s Course, Individual Purchase $69

    • Access course via our online training center by Desktop, Laptop and Mobile Devices for 30 days after purchase
    • One (1), 60-minute webinar training video
    • Downloadable Reference Document
    • Online Course Test
    • Online Course Certificate (upon completion of test)

    Master’s Course Series, Individual Purchase $599

    • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
    • Twelve (12), 60-minute webinar training videos
    • Downloadable Reference Documents
    • Online Course Tests
    • Online Series Certificate (upon completion of all online courses and tests)
    CMKG’s Corporate Clients may purchase individual Category Management Master’s Training directly from CMKG at a reduced cost.

    Email CMKG for more information, or to inquire about team pricing.

    CatMan 2.0™ is a registered trademark of the Category Management Association.