Intermediate / CPCM Category Management Training Program
This accredited category management training program is for anyone who wants to move to an intermediate level of category management understanding, with focus on in-depth data and analysis. It's also for anyone looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).
11 Accredited Courses Included: Building Data Competency: Panel Data; Building Data Competency: POS Data; Measuring Category Health (Baseline & Incremental Drivers); Efficient Assortment: A Step-by-Step Process; Pricing Strategies and Analysis Techniques; Promotion Analysis Techniques; Advanced Analytics: Relativity; Fact Based Selling; Space Management Fundamentals; Store Clustering Through Store Level and Geodemographic Data; Retailer Economics and the Product Supply Chain.
Time Required: Approximately 30 hours
Prerequisites: Foundational // CPCA
This training program is designed to build category management skills at an intermediate level, including in-depth data and analytics across key data sources and the category tactics. It includes a set of online courses that will give you skills to function at an intermediate level in your role in retail / CPG / FMCG.
If you're interested in category management certification, this program will prepare you for the Certified Professional Category Manager designation with the CMA, and meets 15 of 15 learning requirements for the CPCM designation.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
- Cost does not include certification
- There is an optional Case Study to enhance the learning experience that can be purchased for an additional $400 USD
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.