Intermediate (CPCM) Category Management Case Study: Put Your Analytics Skills Into Action
This intermediate category management case study is for individuals looking to enhance their learning experience (recommended to be completed as a supplement to our Intermediate / CPCM program) with a "real life" application of the acquired knowledge.
Hands on Case Study including instructions and materials
Prerequisites: To be purchased as an addition to the Intermediate / CPCM program
“Happy Jacks” is a grocery retailer, who is completing an annual category review in Dry Cereal. You have been hired to develop a category plan, based on a) your Category Management knowledge; and on b) the information included in this case study.
This case study provides you with the opportunity to put your analytic skills into action, by completing a full category review and creating a sales presentation based on your recommendations.
We recommend completing your case study as you complete each online training course.
Once completed, you may submit your category plan to CMKG and we will send you information on how to assess your performance
- 1-year Access to our Online Training and Resource Center via Desktop, Laptop and Mobile Devices, as per the Intermediate/CPCM program
- Includes Instructions, Excel workbook with data, category plan template and presentation template
- Student Support (Email, Live Chat)