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Developing Shopper-Focused Category Management Scorecards

Developing Shopper-Focused Category Management Scorecards

Course Overview

Have a team of 5 or more? Request team pricing.

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success.

Develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities in this webinar-based CatMan Master’s Course.

Explore different types of scorecards that:

  • reflect different category dynamics;
  • review different types of metrics;
  • show examples of when to use;
  • illustrate the integrations of different data sources;
  • suggest ways to incorporate advanced approaches into your scorecards.

This is course 4 of 12 in our CatMan Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master’s Course Series). 

Watch our CatMan 2.0 Tips video to get a sneak peek at the training content.

Purchase Options 

Master’s Course, Individual Purchase $69

  • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase 
  • One (1), 60-minute webinar training video
  • Downloadable Reference Document
  • Online Course Test
  • Online Course Certificate (upon completion of test)

Master’s Course Series, Individual Purchase $599

  • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
  • Twelve (12), 60-minute webinar training videos
  • Downloadable Reference Documents
  • Online Course Tests
  • Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual CatMan Master’s Training directly from CMKG at a reduced cost.

Email CMKG for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.