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Developing Shopper-Focused Category Management Scorecards
$69.00

Developing Shopper-Focused Category Management Scorecards

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities.

Explore different types of scorecards that:

  • Reflect different category dynamics;
  • Review different types of metrics;
  • Show examples of when to use;
  • Illustrate the integrations of different data sources; and
  • Suggest ways to incorporate advanced approaches into your scorecards.

    This is course 4 of 12 in our CatMan Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master’s Course Series). 

    Purchase Options 

    Master’s Course, Individual Purchase $69

    • Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase 
    • One (1), 60-minute webinar training video
    • Downloadable Reference Document
    • Online Course Test
    • Online Course Certificate (upon completion of test)

    Master’s Course Series, Individual Purchase $599

    • Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
    • Twelve (12), 60-minute webinar training videos
    • Downloadable Reference Documents
    • Online Course Tests
    • Online Series Certificate (upon completion of all online courses and tests)
    CMKG’s Corporate Clients may purchase individual CatMan Master’s Training directly from CMKG at a reduced cost.

    Email CMKG for more information, or to inquire about group discounts.

    CatMan 2.0™ is a registered trademark of the Category Management Association.