Develop and Implement a Category Plan
Develop and Implement a Category Plan
Develop and Implement a Category Plan
$59.00

$125.00

Develop and Implement a Category Plan

Have a team of 5 or more? Request team pricing.

Learning Objectives

  • Describe the key components of a category plan;

  • Create a category plan;

  • Explain what needs to be included in an effective implementation plan;

  • List the barriers that will inhibit implementation of the category plan; and

  • List the requirements to successfully implement a category plan.

Course Overview

Participants will learn that although this is the last step of the category management process, it is also the most important. After all of the category management work is done and the category plan is complete, successful execution of the plan in stores is critical to the success of the entire plan. This course gives examples of what is included in a category plan, and also explains the important considerations to ensure successful execution of the plan at store level.

Purchase Options

Training Course Package, $125

  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test

Training Course Videos Only, $59

  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

 

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.