Course Overview

Participants learn how course time a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. Workshops give the opportunity to review a category assessment and complete observations. This course includes calculations for Category $ Share, $ Sales % Chg, Absolute Sales Change, Share Pt Change, Retailer Share of Market, Index vs. ACV and ACV.

Learning Objectives

• Give examples of different ways to assess a category, based on different perspectives (time, product, geography);
• Explain why benchmarking is a critical part of assessing a category;
• Understand the importance of looking across different consumer segments to truly understand category results; and
• Describe ways to effectively benchmark against the market and competitors.

Approximately 2.5 hours course time 

Purchase Options

Training Course Package, $125 USD

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59 USD

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.