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Category Assessment
Category Assessment
Category Assessment

Category Assessment

Course Overview

Participants learn how to complete a category assessment that includes “most” and “least” developed brands and segments, highest and lowest growth brands and segments, and benchmarking concepts. Participants complete workshops that give them the opportunity to review a category assessment and complete observations. This course includes the calculations for Category $ Share, $ Sales % Change, Absolute Sales Change, Share Pt. Change, Retailer Share of Market, and Index vs. All Sales Share, and ACV.

Learning Objectives

  • Give examples of different ways to assess a category, based on different perspectives (time, product, geography);
  • Explain why benchmarking is a critical part of assessing a category;
  • Understand the importance of looking across different consumer segments to truly understand category results; and
  • Describe ways to effectively benchmark against the market and competitors. 

The estimated completion time of this course is 2.5 hours. ​​

Purchase Options

Training Course Package, $125 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59 USD
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.