Learning Objectives

• Explain how "category roles" fit into the category management process;

• Describe how the category roles can help with effective store layout, based on how the consumer shops;

• Identify the different category roles, and describe each role; and

• Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)

Course Overview

This course gives a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. Participants will learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability).

Purchase Options

Training Course Package, $125

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.