Course Overview

This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer. Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing, promotion, placement and product availability.

Learning Objectives

• Explain how "category roles" fit into the category management process;
• Describe how category roles help with effective store layout, based on how the consumer shops;
• Identify the different category roles, and describe each role; and
• Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)

  Approximately 2 hours course time

Purchase Options

Training Course Package, $125 USD

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59 USD

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.