$59.00
Category Roles
Learning Objectives
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Explain how "category roles" fit into the category management process;
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Describe how the category roles can help with effective store layout, based on how the consumer shops;
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Identify the different category roles, and describe each role; and
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Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)
Course Overview
This course gives a comprehensive understanding of the importance of the category roles for retailers, based on the purpose of the category for a specific retailer. Participants will learn how assigning a category role to each category allows retailers to strategically lay out their store based on the roles. It will also explain the impact that different role assignments can have on the category tactics (4 Ps: pricing, promotion, placement, product availability).
Purchase Options
Training Course Package, $125
- 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible.
- Hands-On Workshops
- Downloadable Notes & Reference Guide
- Knowledge Checks
- Course Test
Training Course Videos Only, $59
- 30-day Access via CMKG's Online Training and Resource Center.
- Knowledge Checks
This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.