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Category Roles
Category Roles

Category Roles

Course Overview

This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer. Participants learn how assigning a category role to each category allows retailers to strategically lay out their stores and help with tactical decision making through pricing, promotion, placement and product availability.

Learning Objectives

  • Explain how "category roles" fit into the category management process;
  • Describe how category roles help with effective store layout, based on how the consumer shops;
  • Identify the different category roles, and describe each role; and
  • Give insights into how the category roles influence the "4 P's" (promotion, pricing, product availability, placement/shelving)

  Approximately 2 hours course time


Training Course Package, $79 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
CMKG's Online Training and Resource Center includes many resources you can use in your day to day work: a Resource Library with whitepapers, articles, tips and tricks and more, as well as a dynamic Industry Glossary with >1300 terms, each with a definition, and formulas and links to other related descriptions.