Course Overview

This course gives meaningful insights into maximizing data in a limited data environment. Participants review different report layouts and perspectives, based on limited data in different areas of the business. They learn about the importance of a trust between retailer and strategic trading partners to be successful in a limited data environment, with participants completing the course having examples that they can take back to their desks as examples. The tactics will also be included in the analytics, with suggestions on how to gather and analyze the data for meaningful insights.

Learning Objectives

• Describe the data sources required to take a "basic" category management approach;
• Explain the importance of the retailer/supplier relationship in a limited data environment; and
• Explain how to analyze the data from both a retailer & supplier perspective, and across the tactics.

Approximately 2 hours course time 

Purchase Options

Training Course Package, $125 USD

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59 USD

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.