Learning Objectives

• Describe the data sources required to take a "basic" category management approach;

• Explain the importance of the retailer/supplier relationship in a limited data environment; and

• Explain how to analyze the data from both a retailer & supplier perspective, and across the tactics.

Course Overview

This course gives meaningful insights into maximizing data in a limited data environment. Participants will review different report layouts and perspectives, based on limited data in different areas of the business. They will learn about the importance of a trust between retailer and strategic trading partners in order to be successful in a limited data environment. Participants will complete the course with examples that they can take back to their desks as examples. The tactics will also be included in the analytics, with suggestions on how to gather and analyze the data for meaningful insights.

Purchase Options

Training Course Package, $125

• 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
• Hands-On Workshops
• Downloadable Notes & Reference Guide
• Knowledge Checks
• Course Test

Training Course Videos Only, $59

• 30-day Access via CMKG's Online Training and Resource Center. 
• Knowledge Checks

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.