Category Definition & Segmentation
Category Definition & Segmentation
Category Definition & Segmentation
$59.00

Category Definition & Segmentation

Have a team of 5 or more? Request team pricing.

Learning Objectives

  • Explain why defining and segmenting the categories is a key step in the "Retailer Strategy" piece of category management;

  • Give examples of different ways that a category can be defined based on different retailer strategies; and

  • Identify the steps to properly segment a category.

Course Overview

Participants learn to define a category from the consumer’s point of view. How the category is defined affects the tactics, or how the category is merchandised, priced and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the consumer shops the category. Key steps and varying methods are explored in completing these steps of the Category Management process.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.   

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.