Assortment: New Shopper-Focused Metrics and Advanced Technologies.
Product assortment is where large amounts of analytic time is spent since products not carried by a retailer can’t sell. Assortment analysis determines how to fit innovation into the product range.
Inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand-based clustering and assortment localization in this webinar-based CatMan Master’s Course.
Learn how to create advanced product assortments with:
- actionable ways to incorporate Shopper insights into assortment work;
- different data sources and technologies that allow more sophisticated approaches;
- knowledge of the implications of different assortment strategies and their impact on the product supply chain;
- identification of new metrics for added perspective on ways for you to make better assortment decisions and recommendations for the Shopper.
This is course 5 of 12 in our CatMan Master’s Series. The LIVE It is available via live webinar (June 2nd 2017) and/or through recorded video in our learning management system. Course may be purchased individually or as part of the 12-course CatMan Master’s Series (Master’s Course Series).
Purchase Options (Live or Recorded)
Master’s Course, Individual Purchase $69
- Access course via live webinar and recorded video in our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase (or after webinar runs)
- One (1), 60-minute live webinar or webinar training video
- Downloadable Reference Document
- Online Course Test
- Online Course Certificate (upon completion of test)
- Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
- Twelve (12), 45- to 60-minute training videos
- Downloadable Reference Documents
- Online Course Tests
- Online Series Certificate (upon completion of all online courses and tests)
CMKG’s Corporate Clients may purchase individual Category Management Master’s Courses, or the entire Master’s Course Series, directly from CMKG at a reduced cos.
Email Yohanka González-MacPhie for more information, or to inquire about group discounts.
CatMan 2.0™ is a registered trademark of the Category Management Association.