All Course Category Management Training Program
This category management training program gives you access to all of our accredited category management courses at a foundational, intermediate and advanced level (plus an additional 5 non-accredited courses). You will have 2 years to complete these courses.
29 Accredited Courses Included: Category Management Overview; Retailer Strategy; Category Definition and Segmentation; Category Roles; Category Strategies; Understanding and Using Data; Category Assessment; Category Tactics and Analytics; Category Management on Limited Data; Develop and Implement the Category Plan; Increasing Your Effectiveness in an Analytical World; Building PowerPoint and Presentation Skills; Building Excel Skills; Building Data Competency: Panel Data; Building Data Competency: POS Data; Measuring Category Health (Baseline & Incremental Drivers); Efficient Assortment: A Step-by-Step Process; Pricing Strategies and Analysis Techniques; Promotion Analysis Techniques; Advanced Analytics: Relativity; Fact Based Selling; Space Management Fundamentals; Leveraging Data for Advanced Shelving Solutions; Store Clustering Through Store Level and Geodemographic Data; Understanding and Marketing to Your Shopper; Retailer Economics and the Product Supply Chain; Strategic Supply Chain Management; Strategic Selling; Collaborative Business Planning. 5 Non-Accredited Courses Included: Retailer Strategy in the Convenience Channel; Baby Boomers: An Incredible Marketing Opportunity; Hispanic Americans: An Opportunity for Marketers and Retailers; In-Store Marketing Overview: The Basics; 6 Steps to Create In-Store Marketing Materials.
Time Required: Approximately 100-120 hours to complete.
Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
- Cost does not include certification
- There is an optional Case Study to enhance the learning experience that can be purchased for an additional $200 USD
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.