This program gives you some important strategic foundations to help you better understand the Shopper focus in category management, retail, shopper insights and shopper marketing, and will help you move to a more strategic approach within your shopper insights team. 

Advanced Program Curriculum (6 courses)

• WEBINAR: Ways to Identify Growth Opportunities In Your Business
• WEBINAR: Identifying and Understanding Trends
• Shopper Marketing: Applying a New Tactic In Category Management
• WEBINAR: Developing Data Visualization Skills for Better Storytelling, Part 1
• WEBINAR: Developing Data Visualization Skills for Better Storytelling, Part 2
• WEBINAR: The Latest and Greatest Shopper Insights Data

Program Details

• Approximately 10 hours to complete (Advanced Shopper Insight Program)
  
• Prerequisites: none

Includes

• 1-year membership to CMKG's Online Training and Resource Center via Desktop, Laptop and Mobile Devices (includes access to our glossary of 1300+ industry terms, library of whitepapers and other online resources
  
• Individual student guides and other content (e.g. workshops, subject glossaries, additional materials) for most courses
• Student Support via email and Live Chat