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Fact Based Selling
Fact Based Selling
Fact Based Selling

Fact Based Selling

Course Overview

Participants will learn how to create a presentation that focuses on a fact-based selling approach. Rather than presenting just data, they will learn how to present insights from the data. Next, they will learn how to add these fact-based insights into their presentation that has both logic and flow. They will learn how to consider the conditions, needs, limitations and opportunities of their “customer” (either internal or external), and align their presentation to this situation.


Learning Objectives

  • Understand the steps of a sales call;
  • Explain how to turn data points into an insight;
  • Determine relevant data points and methods of presenting them;
  • Understand the importance of using only fully understood, substantiated data; and
  • Leverage tips & techniques of selling with data


The estimated completion time of this course is 2 hours. ​​

Purchase Options

Training Course Package, $125 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59 USD
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks


This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.   

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.