Collaborative Business Planning
Collaborative Business Planning
Collaborative Business Planning

Collaborative Business Planning

Have a team of 5 or more? Request team pricing.

Learning Objectives

  • Describe how retailers & manufacturers collaborate most effectively;

  • Develop collaborative recommendations that deliver win-win outcomes for all;

  • Articulate key methods of influencing others;

  • Build productive relationships;

  • Effectively handle concerns, questions and objections;

  • Demonstrate effective techniques to probe for understanding;

  • Employ good listening skills;

  • Gain customer's trust; and

  • Solve their retailer's problems with practical recommendations.

Course Overview

This course gives participants the key skills that enable effective collaboration between partners. It will teach participants how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. It also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. Participants will learn the key skills to help them become more consultative category professionals. It will enable participants to become more effective with their efforts to solve customer’s key business issues.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.