CMKG Webinar "Best in Class Category Reviews. Part 1" Recording
This category management educational webinar recording is for anyone who wants to improve the standards, look and feel of their category reviews.
90 min recording of one of our very popular live webinars
Category reviews are an essential part of category management. Too often the day to day management of a set of categories focuses on tactical moves only, but doesn’t consider the overall strategic direction. By “diving in” to a category at least once, through a category review, you can ensure the achievement of your long term goals and ensure you are maximizing consumer appeal.
In this webinar, Sue goes over some of the key components of the category review and gets participants’ perspective on improving the process, increasing automation, and what a “best in class” category review would look like.
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