Best-in-Class Category Reviews, Part 1
Improve the standards, look and feel of your category reviews with this 90-minute webinar recording.
Category reviews are an essential part of category management. Too often the day-to-day management of a set of categories focuses solely on tactical moves and doesn’t consider the overall strategic direction. Exploring a category at least once, through a category review, you can ensure the achievement of your long-term goals and ensure you are maximizing consumer appeal.
In Best-in-Class Category Reviews, Part 1 you’ll review the key components of the category review and get participants’ perspective on improving the process, increasing automation, and what a best-in-class category review would look like.
Once you watch this webinar, you might consider diving deeper into the process with Best-in-Class Category Reviews, Part 2.
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