Best-in-Class Category Reviews
Improve the standards, look and feel of your category reviews with these two 100-minute webinar recordings.
Category reviews are an essential part of category management. Too often the day-to-day management of a set of categories focuses solely on tactical moves and doesn’t consider the overall strategic direction. Exploring a category at least once, through a category review, you can ensure the achievement of your long-term goals and ensure you are maximizing consumer appeal.
In Best-in-Class Category Reviews, Part 1 you’ll review the key components of the category review and get participants’ perspective on improving the process, increasing automation, and what a best-in-class category review would look like.
Part 2 delves further into category review templates (including layouts and key measures) and integrates the learnings into some preliminary outlines for future category reviews that may help you improve the ones you develop.
Once you watch this webinar, you might consider diving deeper into the process with Best-in-Class Category Reviews, Part 2.
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