Immerse yourself in a comprehensive curriculum that establishes a strong foundation in the category management process, analytics, and presentation skills.

This set of foundational courses is tailored to meet the essential learning needs for a fundamental understanding of category management for retailers, suppliers, distributors, solution providers and those wanting to enter the industry.  

Essential and highly relevant for all in retail and CPG – elevate your expertise!

Target Audience: 

• Retail professionals
• Category management practitioners
• Sales, marketing and shopper experts

A certificate of completion will be issued for each course and the overall Level 1 program. 

Key Learning Objectives:

• Develop proficiency in category management principles.
• Acquire analytical skills for effective decision-making.
• Enhance presentation skills for impactful communication.

On-Demand Courses Included  

• Category Management Overview 
• Retailer Strategy 
• Category Definition & Segmentation 
• Category Roles 
• Category Strategies
• Understanding and Using Data 
• Category Tactics and Analytics 
• Completing a Category Assessment 
• Category Management on Limited Data 
• Develop and Implement a Category Plan 
• Building PowerPoint and Presentation Skills 
• Building Excel Skills 

Program Details  

• Approximately 30-35 hours course time
• 365-day Access via CMKG's Online Training and Resource Center
• Prerequisite: none 
• Options: Available in Spanish

CMKG: Elevating online category management training with unmatched student support every step of the way!

* If you are preparing for the CMA Certification exam, we would also like to suggest the Certification Preparation Package Level #1 for $99 USD