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Measuring Category Health (Baseline & Incremental Drivers)
Measuring Category Health (Baseline & Incremental Drivers)
Measuring Category Health (Baseline & Incremental Drivers)
$59.00

Measuring Category Health (Baseline & Incremental Drivers)

Course Overview

Participants learn how to complete a category health assessment, including an exploration of internal and external influences. An in-depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants will acquire the to address important questions that relate to a category’s health, including those associated with the consumer, trends, the economy, competition and tactics associated with winning segments and brands. A SWOT analysis introduced as means to captures the most important strengths, weaknesses, opportunities and threats in the category as the health assessment is completed. Calculations include seasonality index, quadrant analysis, baseline sales and incremental sales measures, tactics % change results, temporary price reduction, and shopper measures.

 

Learning Objectives

  • Complete a category health assessment;
  • Complete a multi-dimension SWOT analysis;
  • Understand baseline vs. incremental volume and the key drivers;
  • Calculate different measures that relate to a category health assessment; and
  • Relate category results back to category and retailer strategy for assessment. 

 

The estimated completion time of this course is 4 hours. ​​

Purchase Options

Training Course Package, $125 USD
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59 USD
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.  

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.