$999.00
Full Commercial Foundations Program
See how the retail business fits together
A change in sales can raise questions about what shoppers need, how products are priced or promoted, and what the retailer and supplier can do together. The full Commercial Foundations program helps you connect those decisions, work out what’s driving performance, and make recommendations others can act on.
What you’ll learn
| TRACK 1 |
Understand the Retail Environment. See how shoppers make choices, how retailers and suppliers work together, and where your role fits. Modules: Retail Fundamentals, Fundamentals of Category Management, Shopper Understanding, Private Brand Fundamentals ▶ Preview: Private Brand Fundamentals |
| TRACK 2 |
Understand Category Performance. Use retail data and retail math to interpret changes in sales, share, and profitability. Modules: Retail & CPG Data Demystified, Retail Math Fundamentals, From Price to Profit, Completing a Basic Category Review ▶ Preview: From Price to Profit |
| TRACK 3 |
Explore Category Levers. Evaluate how assortment, shelf space, promotions, and in-store retail media can improve category results. Modules: Basic Assortment Analysis, Space Planning Fundamentals, Promotional Planning Essentials, In-Store Retail Media, Identifying Growth Opportunities ▶ Preview: Space Planning Fundamentals |
| TRACK 4 |
Communicate the Opportunity. Turn your analysis into a clear recommendation and choose the evidence that matters to your audience. Modules: Creating Selling Stories, Developing a Category Story ▶ Preview: Creating Selling Stories |
Is the full program right for you?
- You’re taking on more responsibility or refreshing your skills. Build on what you know and get more confident in areas outside your day-to-day role.
- You want to see how decisions connect across teams. Follow a business issue from the shopper and the numbers through to what you’d change and how you’d make the case.
- You’ve recently graduated or are moving into retail or consumer packaged goods (CPG). Build a working understanding of the business and practise with examples you can discuss in an interview.
Use your assessment results to identify strengths and decide where to spend more time. As you complete each track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.
| WHAT YOU GET | WHAT YOU’LL DO |
|---|---|
| ● Interactive online modules | Build the knowledge at your own pace. |
| ● Live instructor-led virtual sessions | Ask questions, work through examples and discuss how to apply the learning. |
| ● Practical assignments | Use the concepts in the context of your role. |
| ● Session recordings | Revisit the discussion or catch up on a session you missed. |
| ● Certificate & digital badge | Show what you’ve completed on LinkedIn or in your email signature. |
How it works: Learn → Connect → Apply
CMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice.
|
1
ASSESS
Find where to focus
|
2
LEARN
Complete the modules you need
|
3
CONNECT
Link the learning to your work
|
4
APPLY
Put it into practice
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LIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS
Live virtual sessions run every two months on Microsoft Teams across your 12 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.
Session dates: to be announced. Registered learners will receive the dates and Teams link once confirmed.
Save $997 USD compared with buying the four tracks separately ($1,996 USD).
Find your starting point
| Taking on more responsibility or refreshing your skills? | Start with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with Track 2: Understand Category Performance. If it’s choosing between assortment, space, promotion or media options, start with Track 3: Explore Category Levers. |
| Expanding into a new commercial area? | Think about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with Track 4: Communicate the Opportunity. |
| Recently graduated or making a career move? | Start by seeing how the business fits together, with Track 1: Understand the Retail Environment. The practical exercises give you examples you can talk through in an interview. |
Planning learning for a team?
We can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. Contact us to discuss a focused program or a broader commercial learning solution.