{"product_id":"understand-category-performance","title":"Track 2: Understand Category Performance","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eWhen sales, share, or margin change, how do you know what to look at next? Learn to use retail and consumer packaged goods (CPG) data to see what’s changing, use retail math to understand how price and cost affect profit, and bring it together in a basic category review. You’ll practise explaining what the numbers tell you and identifying what still needs investigation.\u003c\/p\u003e\n\u003cdiv style=\"background:#E7F1F4;border-left:6px solid #115974;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#115974;font-weight:700;\"\u003eTRACK 2 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re taking on more responsibility for a category or account.\u003c\/strong\u003e Get better at spotting meaningful changes in performance and deciding which questions to investigate first.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou need to weigh up a pricing decision.\u003c\/strong\u003e See how price, cost, and sales volume work together so you can explain what a proposed price change could mean for margin and profit.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re refreshing your analytical skills.\u003c\/strong\u003e Get comfortable working with retail data and retail math again, and use a structured category review to turn your findings into clear insights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #115974;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #115974;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eRetail \u0026amp; CPG Data Demystified\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eRetail Math Fundamentals\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eFrom Price to Profit\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eCompleting a Basic Category Review\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: From Price to Profit\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #115974;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ok_HJqJTS_Y\" title=\"CMKG module preview: From Price to Profit\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=Ok_HJqJTS_Y\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#E7F1F4;border-left:5px solid #115974;border-radius:6px;\"\u003e\n\u003cp style=\"color:#115974;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#E7F1F4;border-left:5px solid #115974;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963763843361,"sku":"CF27-T2","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track2.png?v=1794358224","url":"https:\/\/shoptraining.cmkg.org\/products\/understand-category-performance","provider":"CMKG-Online-Store","version":"1.0","type":"link"}