Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills
(Skill Development Program)
This accredited program increases proficiency in strategic selling and collaborative business planning / joint business planning.
2 Accredited Courses Included: Strategic Selling; Collaborative Business Planning.
Time Required: Approximately 4 hours
Once you've mastered creating effective, fact-based presentations, it's time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor partner.
You will start your program by learning how to move from a more traditional, relationship-driven sales approach to a more strategic one. This includes better understanding the Buyer-Seller relationship - a Buyer must understand what to expect from the Sellers, just as the Seller must understand how to effectively communicate with Buyers. Once strategic selling skills are understood, there's an opportunity to move to collaborative selling and joint business planning. You'll learn how JBP works and some of the key considerations to better prepare you and your team for effective business planning.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.