Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills

Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills


Selling Skills 2 Program Details

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Increase proficiency in strategic selling and collaborative business planning / joint business planning. 

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Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner.

If you are looking for an introduction to this topic, you might consider the purchase of Selling Skills 1: Developing Fact-Based PowerPoint & Presentation Skills

In Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills, you will:

  • Learn how to move from a more traditional, relationship-driven sales approach to a more strategic one, including a clearer understanding of the Buyer-Seller relationship
  • Differentiate expectations between buyers and sellers and how to communicate effectively
  • Move to collaborative selling and joint business planning (JBP), including how JBP works and its key considerations to better prepare you and your team for effective business planning

Program Curriculum

  • Strategic Selling
  • Collaborative Business Planning

Program & Purchase Details

  • Approximately 4 hours to complete
  • No Prerequisites, but suggested Selling Skills 1: Develop Your PowerPoint & Fact-Based Presentation Skills
  • 365-day Access via CMKG’s Online Training and Resource Center
  • Includes individual courses’ Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests
  • Desktop, Laptop and Mobile Devices compatible
  • Ongoing student support (Email, Live Chat)
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.