Program Text Template
This accredited program is for anyone looking for a basic understanding of category management, or who wants to achieve CPCA certification level knowledge and skill.
12 Accredited Courses Included: Category Management Overview; Retailer Strategy; Category Definition and Segmentation; Category Roles; Category Strategies; Understanding and Using Data; Category Assessment; Category Tactics and Analytics; Category Management on Limited Data; Develop and Implement the Category Plan; Increasing Your Effectiveness in an Analytical World; Building PowerPoint and Presentation Skills; Building Excel Skills; Building Data Competency: Panel Data; Building Data Competency: POS Data; Measuring Category Health (Baseline & Incremental Drivers); Efficient Assortment: A Step-by-Step Process; Pricing Strategies and Analysis Techniques; Promotion Analysis Techniques; Advanced Analytics: Relativity; Fact Based Selling; Space Management Fundamentals; Leveraging Data for Advanced Shelving Solutions; Store Clustering Through Store Level and Geodemographic Data; Understanding and Marketing to Your Shopper; Retailer Economics and the Product Supply Chain; Strategic Supply Chain Management; Strategic Selling; Collaborative Business Planning.
Time Required: Approximately 35–40 hours
This foundational, comprehensive program is designed to impart a solid grounding in the category management process, basic assessment and the category tactics. The program meets 10 of 10 learning requirements for the CPCA designation.
Upon the successful completion you will qualify for the CPCA certification. If you choose to certify, you are required to pay additional fees directly to the Category Management Association.
- 365-day Access via Desktop, Laptop and Mobile Devices to all courses in the program, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests
- Ongoing Student Support (Email, Live Chat)