Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using any data sources in your work.

Once you’ve completed this program you may want to enhance your learning in this area with Proficiency in Understanding and Using Data 1

In Proficiency in Understanding and Using Data 2, you will:

• Gain an overview of the key category management data sources, including how they are each derived and their strengths and weaknesses
• Identify the gaps in your own data sources based on what your organization currently provides
• Understand how category management can be utilized in a limited data environment to broaden your perspective on ways to bridge data gaps that you may have in your business

Program Curriculum

• Understanding and Using Data
• Category Management on Limited Data

Program & Purchase Details

• Approximately 3.5 hours to complete
• No Prerequisites
• 90-day Access via CMKG’s Online Training and Resource Center
• Includes individual courses’ Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests
• Desktop, Laptop and Mobile Devices compatible 
• Ongoing student support (Email, Live Chat)

​*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas, and links to other related descriptions.