This accredited program increases proficiency in more advanced data sources, including consumer panel data and retail scanned sales (POS) data.  You will build your skills to help you properly interpret and analyze their key outputs.

2 Accredited Courses Included: Building Data Competency: Panel Data; Building Data Competency: POS Data.

Time Required: Approximately 4 hours

Prerequisites: None

Learn how to properly analyze and interpret your consumer panel data and retail scanned sales (point of sale / POS) data, which are the most important category management data sources.  This will help ensure that you are getting the most out of these two data sources.

You will start with consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. You will get a clear understanding of consumer purchase behavior, interaction data and demographics in detail that will help you with all future projects using panel data.

Next, you'll get an in-depth look at retail POS data, including retailer and third party scanned sales data. You will learn how it is derived, and understand key measures and definitions that relate to POS data. Trends, out of stocks, sales and profitability, distribution and shopper insights will be reviewed to help you learn how to maximize its potential.  Learn how to calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin.

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Purchase Details

• 365-day Access via  CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible. 
• Ongoing student support (Email, Live Chat)

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.