Proficiency in Understanding and Using Data 1

Proficiency in Understanding and Using Data 1

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This online training program builds your skills in understanding category management data (POS, panel, syndicated and audit data), including how to deal with limited data scenarios.

2 Accredited Courses Included:Understanding and Using Data; Category Management on Limited Data
Time Required: Approximately 3.5 hours
Prerequisites: None

Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using any data sources in your work.

Your program starts with an overview of the key category management data sources, including how they are each derived and their strengths and weaknesses.  You will also identify the gaps in your own data sources based on what your organization currently gives you access to.  Once you've completed this course, you will take a second course on category management in a limited data environment, which will broaden your perspective on ways to bridge data gaps that you may have in your business.

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Purchase Details

  • 365-day Access via  CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible. 
  • Ongoing student support (Email, Live Chat)

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.