{"product_id":"communicate-opportunity","title":"Track 4: Communicate the Opportunity","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eA buyer, a senior leader, and an operations partner may each need different evidence to make a decision about the same recommendation. Learn to build a fact-based category or selling story, tailor it to what matters to your audience, and make clear what you’re asking them to decide or do next.\u003c\/p\u003e\n\u003cdiv style=\"background:#EFE8F7;border-left:6px solid #7030A0;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#7030A0;font-weight:700;\"\u003eTRACK 4 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re presenting findings to buyers or senior leaders.\u003c\/strong\u003e Practise leading with the business opportunity, selecting the evidence that supports it, and making a clear ask.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re moving into a sales or account-facing role.\u003c\/strong\u003e Build a selling story that connects your proposal to the retailer’s priorities, shopper needs, and the opportunity to grow the category.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou need support from other teams to move a recommendation forward.\u003c\/strong\u003e Use a category story to explain what you’ve found, why it matters, and what each team needs to consider before agreeing on a next step.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #7030A0;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #7030A0;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eCreating Selling Stories\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eDeveloping a Category Story\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: Creating Selling Stories\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #7030A0;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/qsKpI1g9GBQ\" title=\"CMKG module preview: Creating Selling Stories\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=qsKpI1g9GBQ\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#EFE8F7;border-left:5px solid #7030A0;border-radius:6px;\"\u003e\n\u003cp style=\"color:#7030A0;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#EFE8F7;border-left:5px solid #7030A0;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963765612833,"sku":"CF27-T4","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track4.png?v=1794358224","url":"https:\/\/shoptraining.cmkg.org\/products\/communicate-opportunity","provider":"CMKG-Online-Store","version":"1.0","type":"link"}