Category Management with Limited Data 1 Business Priority Program

Category Management with Limited Data 1 Business Priority Program

This business priority program is for anyone who is responsible for category management in a region or industry where there is limited access to data.

12 Accredited Courses Included: Category Management Overview; Retailer Strategy; Category Definition and Segmentation; Category Roles; Category Strategies; Understanding and Using Data; Category Assessment; Category Tactics and Analytics; Category Management on Limited Data; Develop and Implement the Category Plan;  Building PowerPoint and Presentation Skills; Building Excel Skills.
Time Required: Approximately 35 hours
Prerequisites: None

There are some industries and regions where limited data is a reality. It doesn’t mean that you can’t take a category management approach, but there are some areas that will not be relevant for you (particularly in areas where you do not have any data available).

This program walks you the category management fundamentals, including the process and strategic components, as well as basic data and analytics that are important for you to learn in a limited data environment. Once you’ve completed this program you may want to move to the “Category Management with Limited Data 2”, which is a more advanced program.

Purchase Details

  • 365-day Access via  CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible. 
  • Ongoing student support (Email, Live Chat)
  • There is an optional Case Study to enhance the learning experience that can be purchased for an additional $400 USD

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.