Category and Business Insights 1
(Skill Development Program)
This program builds your skills in the foundations of completing category analysis. You will learn how to turn data into insights and then insights into action through the category tactics.
2 Courses Included: Completing a Category Assessment; Category Tactics & Analytics
Time Required: Approximately 4 hours
Learning how to turn data into insights and insights into action can be done in simple yet powerful ways - it's not rocket science and is an important skill for sales, marketing, category management professionals.
Your program starts by learning how to complete a basic category assessment, including how to drill down through subcategories and brands for key insights. You'll learn some of the most important measures related to growth, shares and key benchmarks. Once you understand the category opportunities from the category assessment, you can analyze the tactics to understand the key drivers of your business and determine how to turn your insights and opportunities into action. This includes some of the most common calculations for each tactic.
- 365-day Access via CMKG's Online Training and Resource Center, including individual course Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests. Desktop, Laptop and Mobile Devices compatible.
- Ongoing student support (Email, Live Chat)
*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions; and 6 Student Webinars per year in topics suggested / chosen by students.