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Category Management Overview
Category Management Overview
Category Management Overview

Category Management Overview

Course Overview

Category management is the retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. Category management provides strategic businesses approaches and analytics that will benefit sales, marketing and category management professionals to understand. If you're working in a category management environment, you need to understand the whole process, from a big picture perspective.

Learning Objectives

  • Define category management, and explain why it is an important process for both retailers and suppliers;
  • List the different perspectives to consider in category management;
  • State the key steps in the category management process;
  • Explain why retailer strategy is an important piece of category management for both retailers and suppliers to understand; and
  • List the key components of each step in the category management process.

​The estimated completion time of this course is 1.5 hours.

Purchase Options

Training Course Package, $125
  • 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compatible. 
  • Hands-On Workshops
  • Downloadable Notes & Reference Guide
  • Knowledge Checks
  • Course Test
Training Course Videos Only, $59
  • 30-day Access via CMKG's Online Training and Resource Center. 
  • Knowledge Checks

This accredited category management training course for retailers and manufacturers qualifies for for the Certified Professional Category Analyst (CPCA), Certified Professional Category Manager (CPCM), and Certified Professional Strategic Advisor (CPSA) training requirements.   

*CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, and formulas and links to other related descriptions.