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Proficiency in Understanding and Using Data 1
Proficiency in Understanding and Using Data 1


Proficiency in Understanding and Using Data 1

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Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work.

In Proficiency in Understanding and Using Data 1, you will:

  • Start with consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential
  • Gain a clear understanding of consumer purchase behavior, interaction data and demographics in detail that will help you with all future projects using panel data
  • Go in-depth on retail POS data, including retailer and third-party, scanned sales data, including learning how it is derived, key measures, and definitions
  • Review trends, out of stocks, sales, profitability, distribution, and shopper insights to help you learn how to maximize potential
  • Learn how to calculate shelf capacity, comp stores, gross margin, markup, initial markup, markdown, and margin

Program Curriculum

  • Building Data Competency: Panel Data
  • Building Data Competency: POS Data

Program & Purchase Details

  • Approximately 4 hours to complete
  • No Prerequisites, but recommended is Proficiency in Understanding and Using Data 1
  • 90-day Access via CMKG’s Online Training and Resource Center
  • Includes individual courses’ Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Course Tests
  • Desktop, Laptop and Mobile Devices compatible
  • Ongoing student support (Email, Live Chat)
    *CMKG's Online Training and Resource Center includes many resources you can use in your day to day: a Resource Library with whitepapers, articles, tips and tricks, e-books and more; a dynamic Industry Glossary with >300 terms, each with a definition, formulas and links to other related descriptions.